2016 Total Packaging Market Size (million units):

38,770

2011-16 Total Packaging Historic CAGR:

-0.5%

2016-21 Total Packaging Forecast CAGR:

2.1%

• Innovative and premium packaging diminished along spending in all consumption categories. As such, manufacturers encouraged consumers to trade down to returnable PET and glass bottles in the beverages industry, while larger pack sizes emerged in packaged food, driven by a lower price per kg/litre.
• To attract consumers with deteriorated income, companies launched plastic pouches with a price per kilogram/litre much lower than traditional packaging In beauty and personal care and home care, which afforded plastic pouches the most dynamic evolution in 2016.

• Together with sluggish demand and difficulties importing, the unfavorable economic situation meant that companies had little interest in investing in new packaging, and were more focused on keeping packaging costs as low as possible.
• Metal beverage cans in RTD and beer are a key growth area, but in Pet Foods, consumers are moving away from metal in favor of plastic pouches.

• The economic crisis will continue to affect the purchasing habits of consumers over the forecast period. Larger pack sizes are therefore likely to outperform individual pack sizes in unit volume growth terms, as their per litre unit prices are more economical. 
• The economic crisis has led more consumers to purchase unpackaged dry dog and cat food in "forrajearías", which are part of the other grocery retailers channel according to Euromonitor International definitions. These retailers buy in the largest pack sizes available, then repackage product into smaller packs for sale to consumers. According to industry sources, this practice tends to increase during periods when purchasing power decreases sharply and pet owners try to save money by mixing or switching between various brands.
• The economic crisis boosts the sales of plastic pouches, which are used as a refill pack type, with volume growth of 3% in 2016
• Economic instability means fewer consumers spending in foodservice premises such as bars, restaurants, and discos, with foodservice unit volume declining by 6% in 2016.
• The economy is expected to reboot driven by pro-market ideological orientation, therefore inflation is expected to decrease in 2017.

• Law number 27,279 regarding empty plant protection products was passed in 2016, requiring all empty containers used for herbicides and agrochemicals be disposed of safely.
• Provinces and municipalities increased the tax burden with in 2013 and 2014. One was Ecotasa, a tax paid by supermarkets that sell products with packaging that is non-returnable.

• Packaging that saves the planet: The majority of returnable PET plastic bottles will continue to be offered by Coca-Cola Argentina SA and Cervecería y Maltería Quilmes SAICAyG over the forecast period.
• Companies continue pushing for recycling: The use of environmentally-friendly packaging by will be increasingly important over the forecast period due to two key reasons. One, company image improves amongst consumers who are increasingly more aware of environmental issues. 
• Consumers are showing increasing concern for the environment: companies will use packaging to communicate that they are care about the environment by using slogans like "70% less plastic" and the symbol of a hand with a thumb up to indicate the use of recyclable polyethylene, recyclable polypropylene and recyclable PVC.

• Product labelling must by law bear all the necessary information, and that this information is true and valid. Packaged products sold in Argentina contains description of product, country of origin, purity or blending description, and net weight.