• Over the forecast period it is expected that compressed metal aerosol cans – developed by Unilever Argentina SA – will start to gain more share replacing older packaging.  This trend will promote increased consumption of deodorants in pack sizes of less than 100ml.
  • Small pack sizes are a strategy used by companies to attract low-income consumers; glass bottles in mass fragrances boost this trend, which could expand into other categories such as skin care, benefiting plastic packaging like jars or squeezable plastic tubes.
  • Sun protection is expected to register the best performance boosted by the increased awareness of the disadvantages of unprotected sun exposure and is expected to have a CAGR of 5% in unit volume terms predicted for the forecast period.

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