• Small glass bottles increase their presence in mass fragrances.  Furthermore, glass bottles remains the leading packaging in mass fragrances while rigid plastic remains at only 5% of total units in 2016. Consumers perceive rigid plastic to represent poor quality products, so companies resist using it.
  • Plastic dispensing closures is the most important closure in beauty and personal care in 2016.
  • All closure types declined in 2016 due to lower volume sales.
  • Folding cartons grew by 1% in volume terms over the review period.  Folding cartons are commonly used as a secondary packaging to differentiate the better quality brands.

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