2016 Total Packaging Market Size (million units):

43,582

2011-16 Total Packaging Historic CAGR:

2.4%

2016-21 Total Packaging Forecast CAGR:

2.6%

• The total Po'ze, and rigid plastic ranks second.

• The main trend within packaged food in Poland in 2016 was the growth seen in small and large packs across numerous categories. As living standards in Poland continue to improve, many Poles continue to look for products that offer more specialized features to meet growing demand for easy access, clear and detailed information on labels and packs designed for specific target groups.
• Noticeable changes are being seen in the packaging preferences of Polish consumers in 100% juice and nectars. Over the review period, polish people increasingly favored plastic packaging in this category, to the detriment of glass bottles.
• 2016 saw a visible increase in the popularity of vodka, including flavored vodka, and liqueurs in small bottles. The highest growth in spirits packaging was witnessed in 100ml and 200ml, volumes that already represented one-third of sales in the category in 2016.
• A high proportion of Polish consumers pay considerable attention to convenience and ease of use of packaging when purchasing beauty and personal care products. Functionality in beauty and personal care packaging is related mainly to the proper protection of the product contained within during repeat uses.
• PET and HDPE bottles are becoming increasingly popular types of packaging across different fmcg categories, including home care.

• Packaging and Packaging Waste Management Act moves ahead of EU targets: The Packaging and Packaging Waste Management Act requires manufacturers of all products containing dangerous substances such as those that are flammable or poisonous to vouch for the packaging of their products. Pesticides are not covered by this legislation, however, because all EU countries are obliged to establish a separate system of pesticide packaging management. In general, reception of the new Packaging and Packaging Waste Management Act has been positive, with packaging manufacturers being glad of clearer guidelines and stricter controls over unauthorized operators.  
• Increased packaging label precision: In accordance with updated EU regulations, information on labels must now be printed in a minimum font size of 1.2mm for most products or 0.9mm for very small packages. All ingredients must also be printed on labels. More than 5% added water or protein must be highlighted on labels.

• Strong regulation of recycling and recovery: Importers, manufacturers and retailers with outlets with a surface area of more than 500 sq m are all responsible for the recovery and recycling of packaging waste in relation to the products that they introduce into the country.
• Companies must register waste: According to an ordinance enacted in 2016, companies are required to log waste, including packaging waste, in a national database.
• Recycling as a cost-savings measure: The reduced cost of using recycled raw materials conveys important benefits for manufacturers. In times of continuous cost cutting due to the increasingly competitive environment, the lower cost manufacturing products is highly desirable. This, combined with the ecological trend, motivates producers to use ecological packaging materials for their products more frequently.

• Label minimalism and simplification: In terms of packaging design in Poland, there are numerous observable trends, including minimalism, geometric shapes, fun textures and colors, building brand stories and taking advantage of history and nostalgia and the personalization of products.
• Growing interest in eco-friendly packaging: As Polish consumers become increasingly environmentally conscious, manufacturers are more frequently using packaging that is safer for the environment, including limiting artificial components in favor of natural, biodegradable materials.