- Label minimalism and simplification: In terms of packaging design in Poland, there are numerous observable trends, including minimalism, geometric shapes, fun textures and colors, building brand stories and taking advantage of history and nostalgia and the personalization of products.
- Growing interest in eco-friendly packaging: As Polish consumers become increasingly environmentally conscious, manufacturers are more frequently using packaging that is safer for the environment, including limiting artificial components in favor of natural, biodegradable materials.
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