• The main trend within packaged food in Poland in 2016 was the growth seen in small and large packs across numerous categories. As living standards in Poland continue to improve, many Poles continue to look for products that offer more specialized features to meet growing demand for easy access, clear and detailed information on labels and packs designed for specific target groups.
  • Noticeable changes are being seen in the packaging preferences of Polish consumers in 100% juice and nectars. Over the review period, polish people increasingly favored plastic packaging in this category, to the detriment of glass bottles.
  • 2016 saw a visible increase in the popularity of vodka, including flavored vodka, and liqueurs in small bottles. The highest growth in spirits packaging was witnessed in 100ml and 200ml, volumes that already represented one-third of sales in the category in 2016.
  • A high proportion of Polish consumers pay considerable attention to convenience and ease of use of packaging when purchasing beauty and personal care products. Functionality in beauty and personal care packaging is related mainly to the proper protection of the product contained within during repeat uses.
  • PET and HDPE bottles are becoming increasingly popular types of packaging across different fmcg categories, including home care.

Disclaimer

This database attempts to compile data from numerous sources. Users should be aware that because different sources are used, there could be errors or omissions. The user accepts that the information is only intended to be an initial reference. The user understands that there is no assurance that this reference material is error free, and that no one involved in compiling or distributing this reference material shall be liable for any damages arising out of its use. Commercially important information should be rechecked and verified with knowledgeable parties in the country of interest.