• Alcoholic drinks packaging total volume sales decreases by 4% in 2016 to 3.5 billion units
  • Metal beverage cans are becoming a key growth area, used in the packaging of beer and RTDs. The beverage can, as one-way packaging, enables brewers to stand out on the shelves of new retailing outlets; at the same time, the can also answers demand from Argentinian consumers for more single-serve pack sizes.
  • In Argentina, medium- and high-quality wines are sold exclusively in glass bottles, while lower-quality wines are sold mainly in liquid cartons. Liquid cartons saw a deep retraction in 2016.  
  • Liquid cartons saw a stable performance in soft drinks packaging types, with total volume in 2016 reaching 571 million units.
  • The saving of glass in the production of glass bottles is an increasingly strong trend in alcoholic drinks packaging in Argentina. This strong growth is due to more companies buying eco-friendly packaging to make significant cost savings in materials and logistics.
  • In carbonates PET bottles gained ground in total packaging in the off-trade channel, increasing their retail share over the review period to reach 77% in 2016.
  • Successful performance of metal beverage cans in RTDs and beer; RTDs in metal post a 71% rise in total unit volume sales in RTDs in 2016
  • Liquid cartons post total unit volume growth of 16% in 100% juice in 2016.
  • Following the boom in craft beer, domestic mid-priced and economy lager suffered as consumers demanded gourmet experiences. Thus, beer from domestic producers sold in metal kegs through multi-brand beer bars registered explosive growth.

Disclaimer

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