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• As consumers increasingly seek greater transparency from brands in terms of packaged food ingredients and value least processed products, new packaging technologies emerge and consolidate to reinforce brands’ health attributes. This is the case with modified atmosphere packaging (MAP) in Brazil. Although it still has high costs that would make some products prohibitive for consumers, some niche brands are already taking advantage of this technology’s benefits to clearly communicate that their products have fewer preservatives or fresher appeal.

• According to the Law 11,903/2009, the Sistema Nacional de Controle de Medicamentos - SNCM (National System for Medicines Control) foresees the use of bi-dimensional bar codes technology to ensure medicines’ traceability within the national territory. It aims to create greater control and accompany drugs throughout the whole production and distribution process until they reach final consumers. As a well-established system, with almost 10 years of implementation and already reaching different stages of technology evolution, it has been taken as examples to other products, such as packaged food, for example.
• Although some packaged food brands have been using this technology for a period of time, others are just now adhering to this movement. Grupo Pão de Açúcar, a leading retailing group in the country, has been using the technology both in Qualitá and Taeq, its two private label lines, to show consumers information on the entire production chain. By the end of 2017, SIG Combibloc, one of the most important liquid carton packaging manufacturers in the country, had also launched a pack line with the same technology.
• Especially after 2017, when significant scandals impacted the market for processed meat, consumers are increasingly sceptical about packaged food brands and seek greater information on their production processes. Challenges in the democratisation of these platforms rely on limiting final unit price increases due to higher production costs and communicating well with consumers about these new features.

• In accordance with the Brazilian Association of Manufacturers of Metal Beverage Cans (ABRALATAS) and the Brazilian Association of Aluminium (ABAL), in 2016, Brazil remained in the leading position, globally, when it comes to metal beverage can recycling. The index for this material reached up to 97.9% of all metal beverage cans sold in the Brazilian market in 2015. For 2017, the target is to have this penetration rise to 98%.

• One of the most important themes being discussed by (Agência Nacional de Vigilância Sanitária) ANIVSA in 2018 is new guidelines for food and beverages labelling. Discussions include three different regulatory processes: general labelling; nutritional data labelling; and allergenic ingredients. In this project phase, there are five different front labelling models being analysed. IDEC - Instituto de Defesa do Consumidor (Consumers’ Defence Institute) supports the application of black triangles as a warning sign for harmful components, such as sugar, salt or fat.

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