• According to the Law 11,903/2009, the Sistema Nacional de Controle de Medicamentos - SNCM (National System for Medicines Control) foresees the use of bi-dimensional bar codes technology to ensure medicines’ traceability within the national territory. It aims to create greater control and accompany drugs throughout the whole production and distribution process until they reach final consumers. As a well-established system, with almost 10 years of implementation and already reaching different stages of technology evolution, it has been taken as examples to other products, such as packaged food, for example.
  • Although some packaged food brands have been using this technology for a period of time, others are just now adhering to this movement. Grupo Pão de Açúcar, a leading retailing group in the country, has been using the technology both in Qualitá and Taeq, its two private label lines, to show consumers information on the entire production chain. By the end of 2017, SIG Combibloc, one of the most important liquid carton packaging manufacturers in the country, had also launched a pack line with the same technology.
  • Especially after 2017, when significant scandals impacted the market for processed meat, consumers are increasingly sceptical about packaged food brands and seek greater information on their production processes. Challenges in the democratisation of these platforms rely on limiting final unit price increases due to higher production costs and communicating well with consumers about these new features.

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