• Flexible stand-up pouches lead home care packaging in Brazil. Manufacturers prefer flexible stand-up pouches since they use less plastic in the production process and enabling them to reduce production & distribution related costs.
• More-distinguishable added-value and premium products are typically marketed as offering flexible plastic materials serving mainly as refills.

• There was increased polarisation in terms of packaging sizes during the economic downturn, and this is likely to remain in the short and medium term. This is due to the negative impact on consumption habits observed during the period owing to the continued period of waiting for the economic crisis to pass.
• A basic effect of the economic crisis on packaging was more-intensive use of labelling as a tool to communicate a product’s differences, orientation and cost benefits in comparison to substitutes. Since consumers became more diligent about their home care purchases, they automatically devoted more time to evaluating products based on their claims.

• Design oriented packaging is broadly used in more-developed countries for dishwashing purposes and is set to gain recognition in Brazil, especially for gel concentrated versions that require a minimal dosage, as consumers have difficulties in dispensing the correct amount.
• Over the period of 2017/22, other categories may gain momentum in terms of innovation, such as through the launch of in-wash laundry scent boosters. This novel product type, albeit substantially targeted at a niche group of consumers initially, could benefit from design-centred packaging.

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