- There was increased polarisation in terms of packaging sizes during the economic downturn, and this is likely to remain in the short and medium term. This is due to the negative impact on consumption habits observed during the period owing to the continued period of waiting for the economic crisis to pass.
- A basic effect of the economic crisis on packaging was more-intensive use of labelling as a tool to communicate a product’s differences, orientation and cost benefits in comparison to substitutes. Since consumers became more diligent about their home care purchases, they automatically devoted more time to evaluating products based on their claims.
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