- Design oriented packaging is broadly used in more-developed countries for dishwashing purposes and is set to gain recognition in Brazil, especially for gel concentrated versions that require a minimal dosage, as consumers have difficulties in dispensing the correct amount.
- Over the period of 2017/22, other categories may gain momentum in terms of innovation, such as through the launch of in-wash laundry scent boosters. This novel product type, albeit substantially targeted at a niche group of consumers initially, could benefit from design-centred packaging.
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