Overview

Flexible Packaging Landscape

  • Dairy packaging registers total retail volume growth of 5% to reach 5.9 billion units in 2016.
  • Sauces, dressings, and condiments packaging registers total growth of 7%
  • Processed meat and seafood packaging registers total retail volume growth of 8% to reach 980 million units in 2016
  • Total retail volume growth of 6% is seen by Confectionery packaging in 2016
  • Processed fruit and vegetables packaging registers total retail volume growth of 3% yet does not witness much packaging innovation or dynamism in 2016  
  • Baby food packaging registers total retail volume growth of 4% to reach 1.5 billion units in 2016

Trends

  • Shelf presence of small, single-serve pack sizes in dairy continues to grow in 2016  
  • Drinking yogurt in brick liquid cartons posts retail unit volume growth of 10% from a low base
  • Individual sachets continue to gain popularity in line with demand for smaller pack sizes and/or single portions in sauces, dressings, and condiments  
  • PET bottles and jars register stronger total retail unit volume growth in sauces, dressings, and condiments over glass bottles and jars.  However, glass packaging remains resilient in Indonesia
  • In line with the popularity of individual sachets of chilli sauce and ketchup in particular, flexible aluminum/plastic packaging continued to grow (7% total retail unit volume growth) faster than flexible plastic packaging (6% growth) in 2016.
  • Stand-up pouches continues to lead primary packaging innovation with retail unit volume growth of 12% in 2016
  • Metal food cans continues to dominate primary packaging within shelf stable meat and seafood and for processed fruit and vegetables.  In processed meat and seafood, plastic overcaps on metal food cans lead innovation for closures while easy-open can ends register strong growth, gradually replacing standard can ends for processed fruits and vegetables     
  • Flexible plastic packaging for processed meat and seafood registers the strongest growth at 8%.
  • Consumers usually prefer smaller pack sizes so that food items can be finished in one sitting.
  • The use of metal tins to premiumize confectionery packaging resurfaces as a trend  
  • Folding cartons is among the top confectionary packaging performers with total retail unit volume growth of 9% in 2016  
  • Zip/press closures remains the most recent trend across confectionery packaging in 2016  
  • Confectionery products continued robust growth, driven by expanding base of consumers with disposable incomes. Distribution channels range from traditional to modern.
  • The trend towards zip/press closures continued across confectionery packaging as leading brands within medicated confectionery adopted this closure type, which meets consumer demand for functional packaging that helps seal in freshness.  
  • Folding cartons remains the dominant primary packaging type within baby food while flexible aluminum/plastic continues to dominate secondary packaging   
  • HDPE bottles emerges as a fast-growing primary pack type for baby food in 2016  
  • Plastic dispensing closures make a niche appearance within powder milk formula  
  • Prepared baby food registered total retail unit volume growth of 4% in 2016 while other baby food grew 7% to 120 million units. Glass jars remained the most common primary pack type with a 98% share prepared baby food.

Outlook

  • Dairy packaging is set to register a total retail volume CAGR of 7% over the forecast period to reach 8.1 billion units in 2021.
  • Sauces, dressings, and condiments packaging is set to register a total retail volume CAGR of 6% over the forecast period to reach 14.3 billion units in 2021
  • As lifestyles continue to become busier, consumers are expected to turn to packaged sauces, dressing and condiments for the convenience that they offer.
  • Processed meat and seafood packaging is set to register a total retail volume CAGR of 6% over the forecast period to reach 1.3 billion units in 2021
  • The limited presence of chilled processed seafood presents opportunities for new players to enter and consolidate their positions over the forecast period and forge a clear direction. As a result, typical packaging types for chilled processed seafood such as flexible plastic (secondary packaging or primary packaging) and folding cartons (primary packaging for greater shelf visibility) may be positively impacted in the long term.
  • Confectionery packaging is set to register a total retail volume CAGR of 3% over the forecast period to reach 10.8 billion units in 2021
  • Attractive and convenient packaging design remains important for both chocolate and sugar confectionery products and plays a major role in the purchasing decision of consumers.
  • Processed fruit and vegetable packaging should register total retail volume CAGR of 3% in 2021. Single-person households are set to grow, which will drive growth as they prefer the convenience of longer shelf lives as compared to fresh perishables.
  • Growth is expected to remain positive and relatively healthy as consumers are expected to turn to processed food items for added convenience in light of urbanization and busier lifestyles. However, processed fruit and vegetables will continue to face stiff competition from fresh produce, as consumers grow more health conscious over the forecast period.
  • Baby food is expected to register a total retail volume CAGR of 3% over the forecast. Modern lifestyles, rising awareness of the nutritional needs of babies, and an increase working mothers are expected to boost sales of baby food products and packaging over the forecast period.
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Disclaimer

This database attempts to compile data from numerous sources. Users should be aware that because different sources are used, there could be errors or omissions. The user accepts that the information is only intended to be an initial reference. The user understands that there is no assurance that this reference material is error free, and that no one involved in compiling or distributing this reference material shall be liable for any damages arising out of its use. Commercially important information should be rechecked and verified with knowledgeable parties in the country of interest.