Overview

Flexible Packaging Landscape

  • Beauty and personal care packaging is set to experience unprecedented growth of 2.3% by 2021

Trends

  • The variety of package sizes and colors has been reduced to lower production costs.
  • Smaller packaging formats are set to continue recording increases in volume shares over the forecast period.
  • The average sizes of products of daily use have increased, while smaller sizes have become more common for products used more sporadically.
  • Mass women’s fragrances registered a major volume decline, although as many consumers have started to buy fragrances in smaller packs.
  • Deodorants saw a shift towards smaller packaging, mainly in deodorant sprays.

Outlook

  • In deodorants, the penetration of deodorant sprays in compressed formats is expected to increase their volume share from 12% in 2016 to 21% in 2021.
  • The volume share of special shampoos and conditioners in plastic pouches should increase.
  • Smaller packaging formats, including HDPE bottles and plastic jars, can be expected to increase in volume in conditioners.
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Disclaimer

This database attempts to compile data from numerous sources. Users should be aware that because different sources are used, there could be errors or omissions. The user accepts that the information is only intended to be an initial reference. The user understands that there is no assurance that this reference material is error free, and that no one involved in compiling or distributing this reference material shall be liable for any damages arising out of its use. Commercially important information should be rechecked and verified with knowledgeable parties in the country of interest.