- The variety of package sizes and colors has been reduced to lower production costs.
- Smaller packaging formats are set to continue recording increases in volume shares over the forecast period.
- The average sizes of products of daily use have increased, while smaller sizes have become more common for products used more sporadically.
- Mass women’s fragrances registered a major volume decline, although as many consumers have started to buy fragrances in smaller packs.
- Deodorants saw a shift towards smaller packaging, mainly in deodorant sprays.
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