• Consumers seek bigger packaging sizes, as purchase frequency decreases over 2016
  • HDPE bottles gain relevance in liquid detergents, reaching a 42% share of the market in 2016
  • PET bottles gained space over HDPE bottle types, especially in hand dishwashing disinfectants.
  • Manufacturers are investing in concentrated fabric softeners and hand dishwashing which use packaging up to 500ml, 1,000ml and 1,500ml. In hand dishwashing, 5,000ml is available in warehouse clubs, a channel that grew fast over the latter part of the review period.
  • Brazil suffered an outbreak of zika and dengue during 2016, which caused sales of home insecticides to reach sales of BRL1.3 billion, a 13% current value increase versus 2015.

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