- Stand-up pouches and smaller pack sizes adapt to portion control trends and new consumption moments for confectionery products. Re-sealable pouches that allow for easy storing fulfil the need for portion control as they allow products to be consumed in several instances rather than all at once.Additionally, they are also ideal for urbanised on-the-go out-of-home consumption, as more consumers spend hours in transit given expected lower unemployment rates and gradual economic recovery.
- Within boxed assortments, premium pack types like metal tins, rigid plastic containers, and plastic trays saw a drastic decline in sales that negatively impacted overall confectionery packaging. This is likely due to the higher perceived value of such packaging, with consumers opting for cheaper chocolate options or other product types to give as presents instead of boxed chocolate assortments.
- Plastic containers and ready meal trays post strong growth, while metal cans sales continue to fall, and folding cartons sales growth remains very limited. Metal cans are perceived as an inconvenient packaging format which resulted in its decline.
- The gradual economic recovery is fuelling demand for practicality and portability, which is satisfied better by flexible packaging rather than boxes
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