- Cheaper packaging types such as folding cartons and flexible aluminium saw slightly growth rates in boxed assortments, which is noteworthy given the overall decline in confectionery. This was driven by low-end assorted chocolate boxes with several small-version chocolate pieces, such as Nestlé’s Specialty Box.
- Requiring less storage space than original folding cartons, flexible packaging attracts consumers who buy in bulk and store items or who live in single person households and require longer storing periods. The popularity of bulk buying has been fuelled by the recent recession and expansion of atacarejo stores.
- Flexible plastic pouches are revolutionising the industry standard of cardboard boxes. The gradual economic recovery is fuelling demand for practicality and portability, which is satisfied better by flexible packaging rather than boxes. As unemployment falls, more women join the labour force, and the number of single households increases, consumers will increasingly look for practicality.
- Non-chocolate products are seeing an increase in rigid packaging over flexible packaging. This is being driven especially by increasing growth rates for rigid plastic packaging in gum. As consumers slowly regain purchasing power post-crisis, they will become more able to trade up to packaging that is more convenient and easier to store.
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