- Packaging plays an important role in the success of some products and offering the right packaging size allows consumers to continue purchasing products from the brands they desire. Smaller packaging types offer convenience to consumers, allowing many to carry the product in their purse or bag.
- There are companies that have introduced new products with packaging types that resemble procedures taken at dermatologists. For example, Anna Pegova and Under Skin have launched an anti-ageing product that is sold in packaging that seems to look like a needle injection.
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