• Over the period of 2017/22, manufacturers will follow the trend of diversification and look to offer consumers alternative sizes and types to better fit their needs. It is important, however, to have clear price positioning for each size and precise execution at sales points to avoid one packaging type cannibalising others.
  • Over the period of 2017/22 small pack sizes are expected to gain ground in spirits, which continues to be dominated by larger formats. This should help certain categories such as pre-mixes and lager achieve wider penetration, as well as create new consumption occasions and offer manufacturers better profit margins.

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