- Home care in glass packaging is expected to see strong growth over the forecast period, driven by air care products – both candle air fresheners and liquid air fresheners.
- Flexible packaging in home care is also expected to see strong growth over the forecast period. The most dynamic growth in this format is expected to occur in liquid air fresheners in blister and strip packs.
- Pack size is expected to see further disparity in most home care categories, especially surface care, laundry care and dishwashing. On the one hand, smaller pack sizes will increase in popularity, due to the fact that an increasing number of people will live in cities in smaller dwellings with less storage space. On the other hand, larger pack sizes will become increasingly popular among suburban and rural consumers with cars to transport larger products and the space to store them at home.
- The burgeoning demand for refill packs is likely to develop into an opportunity for the sale of increasingly sophisticated rigid plastic packaging and closures. Within surface care and laundry care, where the demand for refill packs is most apparent, this is likely to support an increase in sales of rigid plastic packaging and plastic screw closures for the easy transfer of liquids from the refill pack to a primary pack.
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