• Home care packaging volume sales registered 3% growth in 2016, driven by increased sales of smaller packs to consumers who are increasingly urban and living in smaller households.
  • Usage of shrink sleeve labelling on HDPE and PET bottles rapidly became widespread in Turkey, due to the fact that home care products with shrink sleeve labelling were found to be significantly more attractive compared with those with sticker labelling.
  • Consumers’ increasing price sensitivity and the swift spread of discounters in Turkey led many floor cleaner manufacturers to reduce unit costs by switching from HDPE bottles to PET bottles. By the end of 2016, the majority of floor cleaners were packaged in PET bottles.
  • Slow growth in air care caused an increasing number of companies to prefer different packaging strategies in order to hold unit costs at a certain level at the end of the review period. As a result, metal aerosol cans continued to lose volume share against rigid plastic, as such packaging was increasingly preferred by manufacturers due to its lower cost in 2016.

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This database attempts to compile data from numerous sources. Users should be aware that because different sources are used, there could be errors or omissions. The user accepts that the information is only intended to be an initial reference. The user understands that there is no assurance that this reference material is error free, and that no one involved in compiling or distributing this reference material shall be liable for any damages arising out of its use. Commercially important information should be rechecked and verified with knowledgeable parties in the country of interest.