- Due to the increasing number of working women in Turkey, pack types that are perceived as particularly convenient are expected to post growth over the forecast period as working women have less time for shopping and are becoming busier at work.
- Sales of pack types that offer practical closures are expected to grow over the forecast period. Pump closures is set to boost the sales share of HDPE bottles at the expense of plastic dispensing closures in skin care, hair care and baby care due to the convenience and dosage control features of the format.
- Dropper closures will be another area of growth driven by increasing usage in skin care. Dropper closures will be used in anti-agers, with sales being driven by the growing popularity of serums and oils.
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