• Rigid plastic is the leading beauty and personal care packaging category in Turkey. HDPE bottles, which are mainly for shampoos and toothpaste, generate the majority of volume sales.
  • Flexible packaging is the second largest pack type, mainly consisting of flexible plastic and paper packaging, which are typically applied to single-use products such as shampoos or toothpaste.
  • Volume sales of folding cartons are also significant in beauty packaging as this pack type is used in many categories, notably skin care and fragrances, as secondary packaging.

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