• Packaging volume is expected to grow at a 4% CAGR through 2021 as consumers become more urbanized and switch to feeding their pets specialized food. Preferences will likely shift towards packaging types that can keep products fresh and that are easier to use time and again, such as flexible plastic and plastic pouches with zipped closures.
  • Additionally, bigger packages that weight more than 12kg will also come in flexible plastic and plastic pouches, as these are more durable than flexible paper. This could also help drive the growth of these packaging types since Turkish consumers are increasingly showing a preference for more economical bigger packages.

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