• The affordability and efficiency of stand-up pouches coupled with visual appeal on shelves combined with the premium perception to lift the category by 11% in wet dog food and 9% in wet cat food.  
  • Flexible aluminium/plastic saw 6% growth in dry dog food while flexible plastic remained dominant with 577 million units, seeing growth of less than 2%.
  • Dog treats saw growth mainly due to the category’s small size, and is primarily offered in small pouch packaging.
  • Stand-up pouches see total growth of 5% in 2016, metal cans see slight negative performance as consumers demand convenience.
  • Wet cat food in pouch packaging performs well with 9% growth to 25 million units.

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