- Seasonality affects alcoholics drink packaging: 2016 saw alcoholic drinks producers seeking to attract the attention of consumers by using packaging designs that reflect the season of the year. Examples included the designs on glass bottles for beer, spirits and wine for the New Year and summer seasons. In addition, manufacturers have started using tagging on the packaging for special occasions such as heart shapes for St. Valentine’s Day.
- QR codes become more prominent: Turkey’s large generation of young people are generally very interested in interacting with the online world and this led to the increased the use of QR codes in food packaging during the review period. Turkish consumers are becoming more health conscious and it is important for many people to know the ingredients of the products they are consuming and QR codes on packaging is an instant source of information in this respect.
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