• Following a range of home care packaging innovations in 2015, 2016 saw very few new options.
  • Rigid plastic is the most prominent home care packaging type due to its use for surface care and laundry care products.
  • Stand-up pouches continued to benefit from the popularity of dishwashing and laundry detergent capsules. However, the higher unit price of capsules compared with other options these categories limits the sales volume growth of stand-up pouches.
  • Trigger closures are the most popular closure type and are used in most task-specific ranges of home care products from bathroom and kitchen cleaners to pre-treaters.

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