- Aesthetics are increasingly important in alcoholic drinks packaging: Due to the importance of visuals in influencing purchasing decisions, alcoholic drinks manufacturers are increasingly investing in the development of more aesthetic packaging designs, more attractive shapes, higher quality labels, textures and patterns to reflect the intrinsic values of the brand. Packaging design and labelling is a key way in which manufacturers position a specific product as premium, as it allows for higher differentiation on retailers’ shelves.
- Informative labels are on the rise: Growing awareness of the potential side-effects of artificial substances used in personal care products, such as parabens, petrochemicals and toxins, led consumers towards a “greener” approach to beauty. Consumers now look for products that do not harm their skin and their overall health. As a result Spanish consumers are increasingly looking at labels in order to obtain information about the ingredients of the beauty and personal care products they buy.
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