- Increasingly environmentally conscious consumers in Spain are driving the use of natural materials, including wood and cotton, in packaging, particularly for premium fragrances.
- As macroeconomic conditions in Spain improve, companies in packaged food categories are moving away from larger and more economical pack sizes in favor of smaller and more sophisticated formats that offered higher margins.
- As the number of consumers over the age of 40 grows, producers are increasingly focusing on changing their strategies to attract and maintain their interest, including using vintage designs to evoke nostalgia and introducing formats that are easier to carry, including plastic pouches.
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