- Home care packaging volume sales are projected to grow at a 4% CAGR through 2021, due in large part to the fast growth of liquid laundry detergents and fabric softeners, which are relatively immature categories in South Africa.
- Given the expected continuing consumer demand for value offerings, the market is likely to continue to witness product innovation in terms of more economical pack sizes, including large and small packaging. Promotions across retail channels throughout the year are likely to continue. Demand for value is likely to also result in the sustained penetration of ‘no frills’ packaging.
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