- Plastic pouches continue to gain traction across the home care packaging market; this is in line with cost-saving attempts by suppliers to provide greater overall value to consumers. The market continues to witness expansion of plastic pouches for both branded and non-branded home care products.
- Manufacturers of laundry care products continued to focus on closure systems that aid easy and convenient dosage, with labelling of such products indicating dosage suggestions to users; non-closure dosage caps have become a standard feature in liquid detergents, and this category also witnessed the highest total retail unit volume growth in 2016.
- Consumers increasingly demand more value for money in South Africa’s difficult economy, so manufacturers offer an array of pack sizes from small economy packs to large packs that tout phrases such as “10% extra” or “100ml extra”.
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