- Despite economic challenges, dog and cat food packaging sales volume grew 1% in 2016, due mainly to the fact that many manufacturers reduced pack sizes to keep prices affordable for consumers, which drove more frequent purchasing.
- Zip/press closures are only used on smaller packs, as they are not strong enough to hold a larger pack size closed. Thus they are gaining popularity within dry cat food and, in particular, the Whiskas dry cat food brand from Mars, which is available in a 900g flexible plastic packaging format. They are also increasingly found in the packaging of dog treats sold in flexible packaging as opposed to folding cartons.
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