• Eco-friendly coffee pod packaging introduced: The concept of coffee pod recycling was first introduced in South Africa by Nespresso in February 2015. Despite the fact that many consumers are not especially mindful about recycling packaging waste, this concept has since gained popularity among other players in fresh ground coffee pods. The trend is expected to gain momentum over the forecast period thanks to awareness campaigns and new launches.
  • Recycling rate improves: According to PETCO (PET Recycling Company) the recycling rate for plastic increased from 52% in 2015 to 55% in 2016, reflecting the relative success of awareness campaigns from the South African government and non-governmental organizations.

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