- Due to the challenging Russian economy, more basic packaging types such as flexible plastic in standard powder detergents, PET bottles in liquid fabric softeners or metal cans in air fresheners gained popularity in 2016.
- A significant portion of Russian consumers have returned to hand washing dishes in 2016, leading PET bottles—the most affordable packaging type—to grow volume share at the expense of the still-dominant but more expensive HDPE bottles.
- Following general market trends, manufacturers responded to demand for more basic solutions in pack types as well. As a result, historically key pack sizes such as 300ml metal aerosol cans in spray/aerosol air fresheners, or 400-500g carton packaging in standard powder laundry detergents, gained share
- Facing the saving mode prevalence among market players in Russian home care, the most basic closures enjoy a growing presence on market. Plastic dispensing closures is the major choice of manufacturers in hand dishwashing, and serves as a good illustration of this trend. However, in some categories the more convenient although more expensive options continue gaining share. A good example of this is kitchen and windows cleaners, where trigger closures became a standard during the years of product presence on the Russian market, and continue boosting share even in times of economic uncertainty.
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