• High inflation and lower GDP growth in Brazil meant consumers prioritized consumption to increase cost-benefit in every purchase through bulk shopping.
  • US dollar valuation against the Brazilian real reflected in price fluctuations on production and packaging costs. Affordable and practical packaging gained participation across categories.
  • Brazilians shop less frequently and focus on bulk items to supply their needs.
  • While the economy is expected to recover, consumers are expected to remain price-sensitive.

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