- In soft drinks, PET bottles are projected to continue to grow in popularity, with 59% of total soft drink volume units packaged in PET bottles—equivalent to 10.1 billion units—in 2021, due to increasing demand for bottled water and lower-priced products, including private label products.
- Family formats in bottled water, particularly units containing 5 liters and above, are expected to gain popularity. At the same time, smaller packaging sizes in bottled water are also expected to perform well, driven by the health and wellness trend that will continue to influence water consumption habits.
- In hot drinks, flexible packaging is set to increase given the expected shift to cheaper hot drinks, at least in the short term. Aluminum/plastic pouches will witness the highest growth, which will allow brand owners to cut packaging costs and remain competitive in lower price segments – especially the highly saturated instant coffee category. Flexible packaging will see the highest growth in all major categories in hot drinks including coffee, tea and other hot drinks. Glass will suffer the most as a result of the increasing share of more affordable products, while folding cartons will perform stably mainly due to steady demand for tea.
- In alcoholic drinks, glass packaging will enjoy strengthening demand in wine, as well as holding its current sales in wine and beer, with the advertising of the latter allowed until the end of 2018. As a result, alcoholic drinks in glass will increase its presence in total packaging, holding a 62% volume share in unit terms in 2021, up from 57% in 2016.
- Metal beverage cans are predicted to post a marginal CAGR decline between 2016 and 2021, in line with the general trend of the beer category. The performance of metal cans is entirely related to beer sales, which are predicted to register a 2% annual average decline in volume over the forecast period. However, sales of metal cans will be supported by the increasing use of smaller pack sizes, and stable consumer demand for beer packed in convenient and stylish metal cans. In addition, metal beverage cans will benefit from the ban on large PET bottles in beer, as they represent an attractive alternative for packaging.
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