- Low-cost packaging gets dressed up: In an attempt to bolster sales during the economic downturn amid increasing consumer cautiousness, food product manufacturers are increasingly using low-cost techniques such as high-resolution food images set against black backgrounds to appear more premium in the hopes that consumers will opt for their products over the competition.
- Rising demand for convenience drives innovation: Due to their increasingly busy lifestyles, Russian consumers are attracted to products that are designed to be easy to use or consume. Consequently, manufacturers are adapting their packaging designs to make them more ergonomic and/or smaller and easier to carry on the go.
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