- Convenience drives packaging innovation: Increasingly busy and affluent Filipino consumers demand convenience. This trend is evident in the sales growth of soft drinks in PET bottles, which are easy to carry around and resealable, and the increasing popularity of single-serve sachets of instant coffee in flexible aluminum/plastic packaging. Additionally, the packaged food industry also showed an increase in the use of small pack sizes that are more attuned to the purchasing behavior of mass-market consumers, who tend to buy in small quantities more frequently.
- Premiumization through packaging design and labelling continues: Premiumization of packaging design and labelling has been a strategy for manufacturers to justify higher prices, particularly for alcoholic drinks. Within the beauty and personal care industry, the use of metallic colors to convey a certain look of high quality and modernity was evident in 2016. Home care brands also changed the artwork of labels to make them more appealing, particularly to younger consumers.
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