• Home care packaging recorded a marginal increase in 2016 in volume terms. The popularity of concentrated products in home care, especially in laundry care, as well as large-sized refills, resulted in slower growth compared to the home care value growth of 2%, according to Euromonitor International home care data.
  • Consumers usually prefer small boxes/bottles for home care products, reflecting the limited space in many homes, but this is not necessarily the case when it comes to refills. In Japan, most liquid refills of such products including liquid detergents, liquid fabric softeners and hand-wash detergents are packaged in plastic pouches, which are durable but lightweight.
  • Plastic pouches is one of the most popular options for refill packaging – not only for economical reasons, but also for environmental ones.

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