- With the Japanese population in decline, total packaging volume is also set to continue registering negative growth, with a marginally negative CAGR expected.
- However, there is a wide range of opportunities for players in the beauty and personal care industry to target senior consumers, with packaging innovation expected to increasingly cater to this consumer group, especially by targeting those with certain physical limitations.
- Refill packs are expected to see a particularly strong performance in beauty and personal care packaging over the forecast period. This is set to be thanks mainly to the eco-friendly features of these products and their generally lower prices.
- The shift towards more attractive limited edition packs is also expected to be a strong trend in beauty and personal care during the forecast period, given the popularity of these product types among foreign tourists visiting Japan as well as among domestic consumers.
Disclaimer
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