- Beauty and personal care packaging volume sales declined marginally in 2016 due to the declining Japanese population and the maturity of the beauty and personal care market in the country.
- Rising awareness of health and wellness and ethical consumerism influence packaging design in beauty and personal care, supporting growth in the use of recyclable packaging materials.
- 2016 sees packaging trends from packaged food moving into beauty and personal care due to the need to keep products fresher after being opened, driving innovation in other plastic bottles.
- The ageing of the Japanese population pushes manufacturers towards universal design packaging, including functional pack design and the use of large and tactile print and braille text on labels.
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