• Dog and cat food packaging in Japan saw positive growth in total volume sales of 3% in 2016 to reach 2.4 billion units due to the increasing popularity of cats in urban areas. While dog food continued to record negative growth of 1%, cat food continued to lead positive growth in dog and cat food packaging volume at 6%.
  • Overall, pouches recorded the fastest growth in 2016 due to manufacturers’ shifting away from metal cans. In particular, plastic pouches for cat food recorded 24% volume growth in 2016.

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