• Japan’s aging population drives growth of universal design: Japan has the world’s highest old-age dependency ratio, with this reaching almost 46% in 2016 and increasing rapidly from below 37% in 2011. The country's population will continue to be the oldest in the world in the forecast period. There is a growing focus on offering more accessible and easy- use packaging as a result, with the term universal design referring to designs that can be accessed and used by anybody regardless of age, size, ability or disability. Universal design has become a key concept for manufacturers and packagers in areas such as beauty and personal care, mostly due to the country’s large number of elderly consumers. As people age, it becomes more difficult to use certain types of packaging, including small closures, complicated designs and packaging or closures that require strength to use.
  • Food packaging trends are expanding into beauty and personal care: With growing demand for more natural and fresher products, packaged food is seeing a rise for vacuum packaging. This includes plastic bottles that shut out air in order to avoid oxidisation. In 2016 this trend increasingly expanded into beauty and personal care. One innovative example was Japan Gateway’s shampoo and conditioner line Reveur Fraicheur. The range is positioned as "raw" to emphasise its natural nature and uses vacuum packaging for its plastic pouches with a lotion pump closure. This approach is proving popular among the growing number of Japanese consumers attracted by natural and organic products. Vacuum packs are likely to see more innovative launches over the forecast period.

Disclaimer

This database attempts to compile data from numerous sources. Users should be aware that because different sources are used, there could be errors or omissions. The user accepts that the information is only intended to be an initial reference. The user understands that there is no assurance that this reference material is error free, and that no one involved in compiling or distributing this reference material shall be liable for any damages arising out of its use. Commercially important information should be rechecked and verified with knowledgeable parties in the country of interest.