• Packaging design gains importance to attract consumers. Beauty and personal care and home care product players became more competitive over the review period and tapped packaging design to appeal to consumers and drive sales.
  • Convenience stores drive sales for small pack size food as llimited shelf space means offer a wider variety of products displayed at once. Indonesian’s busy lifestyles leave little time for supermarkets or time to prepare a meal from scratch. That means fewer large pack sizes.

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