• Bigger pack sizes gain popularity among urban consumers as they offer better value for money
  • Patanjali Ayurveda Limited launches laundry care products in HDPE packaging – unique for laundry care products  
  • As the government restricts use of plastic, manufacturers shift to flexible packaging.
  • With disposable income increasing, consumers’ purchasing preferences evolve, shifting from powder to automatic detergents and from dishwashing bars liquids.
  • Smaller pack sizes remained the most popular while demand for bigger pack sizes increased.

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