• Demand in home care is based mainly on price and brand positioning. Packaging has not emerged as a key driver, with trends driven by shifts in consumer behavior such as the rising penetration of automatic washing machines and a shift away from hand wash
  • Rising affluence and the subsequent shift away from detergent bars in dishwashing has led to folding cartons giving way to PET bottles, the dominant pack type for hand dishwashing liquids.
  • Home care packaging sees total retail volume growth of 4% to reach 13.9 billion units in 2016

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