• Beauty and personal care product usage rose among affluent urban consumers, with sun care, facial moisturizers and facial cleansers among the most dynamic categories.
  • Flexible packaging and tubes gain popularity, while closure types such as plastic dispensing closures and lotion pumps also become popular as they facilitate usage of products on-the-go.
  • Packaging for beauty and personal care increases 3% to reach 21.2billion units in 2016
  • Consumer demand for convenience drives growth in beauty and personal care packaging

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