• Soft drinks packaging is set to register a unit volume CAGR of 14% over the forecast period, rising to 46.1 billion units in 2021
  • Saturation in first-tier cities means that the majority of India’s soft drinks manufacturers are likely to focus on improving their positions in second and third-tier cities and rural areas. The residents of India’s largest urban areas look beyond carbonates. This is likely to be seen in smaller pack sizes across the board.
  • The forecast period is likely to see a continuation of the trend towards multipacks, which are expected to register a retail volume CAGR of 23%, outperforming soft drinks packaging.
  • Numerous smaller players are set to enter soft drinks, presenting a challenge to more established players by offering innovative products at lower prices. This is expected to result in strong growth for lower-priced pack types such as rigid plastic.
  • There is also set to be polarization across the industry, with premium pack types such as glass bottles and shaped liquid cartons likely to register a strong performance. to 40% by 2021.

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