• Soft drinks packaging records total unit volume growth of 13%, reaching 24.5 billion units
  • The implementation of the new GST regime and a shift towards healthier soft drinks are the main influences on overall trends in soft drinks packaging
  • Growth in soft drinks packaging is supported by the shift towards smaller pack sizes, especially in nectars, juice drinks and RTD tea
  • The phasing out of non-recyclable, multi-layered packaging will have profound influence on soft drinks packaging, with liquid cartons as the most dynamic, seeing 18% total volume growth.  
  • Carbonates was negatively impacted by the shift away from sugary drinks, with companies launching fruit juice-based carbonates. The penetration of carbonates continues in rural areas with a prioritization of glass bottles and smaller pack sizes.
  • Volume growth in closures outpaced overall volume growth in packaging because of an increase in the use of closures in liquid cartons. The shift towards more convenient packaging led to liquid carton closures recording 20% volume growth in 2016.
  • Multipacks, most prevalent in bottled water and juice, register 23% retail volume growth in 2016.

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